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Over the years, the name Zinsser has become synonymous with quality. Our products are manufactured in ISO 9001-certified facilities, ensuring consistent, first-class quality. Our dedication to quality extends to all areas of its business.

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Zinsser has earned a reputation as a company that listens to contractors and develops new products – or adds features to existing products – to meet their changing needs.

That’s why Zinsser has expanded its primer technology to include new high-performance, low VOC primer-sealers; leads the industry in the development of products that improve wallpaper hanging and removal; and is constantly researching and developing new products for the long-term prevention of mould and mildew.

At Zinsser, we deliver world-class products that meet “real world” challenges, providing tried and tested solutions to painting problems. Our patented B-I-N primer (pictured below), for example, has never been matched or bettered!

We remain true to the traditions of innovation and quality established by our founder, William Zinsser: to develop problem-solving products that people can depend on. By sticking to these principles we have made Zinsser the primer of choice for the professional painter.

In the UK, the Zinsser range presented in this website are manufactured and marketed by Tor Coatings from its facility in County Durham, England.

For more information on Tor Coatings please visit